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Learn to frame product problems that survive contact with reality, then build the strategy to solve them. Case-led, tool-agnostic, and heavy on judgement.
Elena has spent fourteen years turning ambiguous briefs into products people pay for. She teaches the frameworks she actually uses — and the ones she stopped using.
"The market-sizing lesson made me delete two slides from a deck I was presenting the next morning. Worth the whole course."
"Dense in the best way. No filler, and the memo template alone paid for itself."
Positioning maps look like answers but they're really a way of arguing in public. In this lesson Elena walks through a live teardown of two failed positioning maps and shows how a plain two-axis chart beats a quadrant with aspirational labels every time.
You cleared the bar. Module 03 unlocks now — the memo template is waiting.
12 lessons · 4h 15m · 8 assessments
Final grade 92%
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E-Learning v1.0 · Demo build
E-Learning — Mobile app prototype
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